Media Intelligence

Successful organizations utilize superior media intelligence

Maintaining a constant and effective media presence grows more complicated by the day. The advent of digital media coupled with the fragmentation of traditional print and broadcast outlets presents both challenges and opportunities. The key to superior communications, of course, is to be able to gauge the effectiveness of your campaigns vis-à-vis your competitors, and that requires quality media intelligence and accurate global media measurements. Corporate communications and PR professionals can use superior intelligence to understand how well messages are being disseminated by the organization and received by the target audiences, and thus formulate strategies for improvement. For media intelligence solutions - and business information in general - more businesses choose Factiva®, from Dow Jones, than any other solutions provider.

Factiva - Media intelligence and measurement made easy

With unsurpassed customer satisfaction ratings, Factiva has been helping organizations to better acquire and use business intelligence for more than 20 years. Factiva's content collection, media intelligence analytic tools and solutions have helped the company build the largest base of business users in the information industry. Factiva's solutions for developing and sharing graphical intelligence gathered from media sources include a range of tools that communications professionals can use to benchmark campaigns and manage corporate reputation. When business information can help to solve an organizational challenge, Factiva has the tools and services to get it done.

Factiva Insight™: Media Intelligence helps benchmark communications success

Factiva Insight: Media Intelligence solution, a component of the Factiva Insight product suite, is an invaluable aid to enterprise communications efforts. Using the latest text mining wizardry to scan a content collection of more than 6,000 sources and millions of Web pages and blogs, this Factiva product enables organizations to clearly measure share of voice, effectiveness of strategies and success of campaigns against your organizational objectives. The intelligence gathered from media sources is distilled into graphic visualizations that make the data easy to understand and improves reporting capability. For strategic communications success, there simply is no more effective partner than Factiva.

Learn more about the Factiva Insight: Media Intelligence solution.

Factiva® offers an unrivalled collection of and news sources, along with the and tools enterprises need to find and use information more effectively. Factiva's broad collection of targeted products includes solutions for , , and more. Factiva's tools allow users to search for , , or to perform a directly from their desktops. Other targeted solutions include tools to monitor , improve share of voice () and build a better , while Factiva's solutions provide easier access to information throughout the organization.